In the strict sense, duplicate contentDuplicate contentDuplicate content refers to several websites with the same or very similar content. More information refers to very similar, or exactly the same, content found on several pages of your own website or on other websites. Duplicate content is content that appears on the Internet in more than one place. That “single place” is defined as a location with a unique website address (), so if the same content appears on more than one web address, you have duplicate content.They can seriously damage your rating.
SEO ranking refers to the position of a website on the search engine results page. If both versions of a page are active and visible to search engines, you may encounter a duplicate content issue. You'll also prevent search engines from spending your website's crawl budget on irrelevant duplicate pages. Duplicate content only becomes a serious problem on a large scale or if you do it to manipulate search results. Duplicate content on a site is no reason to take action on that site, unless it appears that the duplicate content is intended to deceive and manipulate search engine results.
Duplicate content affects SEO in multiple ways, making it worrisome for businesses, marketers and SEO consultants alike. Now, whether or not you agree with the famous and grumpy American author, original content is something that worries many website owners and SEOs. Screaming Frog is an SEO agency with years of experience in the world of digital marketing. If Google finds that duplicate content misleads users or manipulates search results, it will make “appropriate adjustments”.
This is a more serious SEO problem where you're competing against your own content, which means low organic traffic. The inclusion of self-referenced canonical elements on each page ensures that all URL variations (such as those with parameters) are consolidated into a single URL. By understanding these impacts, website owners can better appreciate the importance of identifying and resolving duplicate content issues to maintain optimal SEO performance. Duplicate content can hurt your SEO performance, but Google won't penalize you if you haven't intentionally copied someone else's website. In many cases, the best way to correct duplicate content is to implement 301 redirects from non-preferred versions of URLs to preferred versions.
