It involves a variety of techniques, such as keyword research, page optimization, technical SEO, and link building. An SEO strategy is a plan for creating, optimizing and promoting content to improve its visibility in search engine results and attract more organic traffic to a website. Technical optimization is the process of improving the behind-the-scenes performance, crawlability, and indexability (the way search engines find and catalog content) of websites, including speed, usability, navigation, XML sitemap, and compatibility with mobile devices. Therefore, technical SEO helps ensure that websites are in a position to rank well on Google and other search engines.
Page optimization involves creating content that improves a website's ranking in the SERPs. To rank well, content must be relevant and useful to the people who are looking for it. Off-page optimization refers to things, such as backlinks, that can influence your SERP ranking even if they're not on your page. Backlinks are links to other websites that drive traffic to your website.
The more backlinks your website earns, the better its reputation and the better its ranking in the SERPs. You can earn backlinks by creating content that people want to share and developing partnerships with social media followers and bloggers, among others. Local search profiles, such as Google Maps, also drive off-page optimization. Effective SEO encompasses technical, on-page and off-page optimization, as well as several fundamental SEO marketing tactics.
While this process isn't easy, it shouldn't be ignored or neglected, unless one is planning for failure. While you can optimize any of the types of content mentioned above, there are certain types of content that work best for SEO. Every time you create content that's visible to the public (and, therefore, visible to search engines), you have the opportunity to optimize it for SEO. In 2025, off-page SEO tactics are still critical to establishing the credibility and authority of websites in the eyes of search engines and users.
Creating content for users instead of keywords and guiding website interactions based on user analysis is the future of effective SEO. In essence, page SEO in 2025 will emphasize creating content for users rather than exact keywords, while still using keyword research to understand intent and increase discoverability. While technical SEO establishes the basis for a website's presence in searches, the content created on each page not only helps search engines understand how to rank content for relevant user queries, but it also creates relevant content for users. The trust and authority generated through off-page SEO lead to higher engagement, lower bounce rates, and greater visibility in searches.
In digital marketing, an SEO strategy is a comprehensive plan for reaching and attracting more visitors to your website through search engines. If you've already tried to understand and learn SEO, then you know that it can get complicated. For example, if someone writes an article about dog groomers and includes a link to your website in the article, that backlink is extremely valuable for your SEO strategy and for your business. Learn more about how understanding and implementing EEAT best practices helps you take your marketing and SEO strategy to the next level.
Google knows this, so if your website is too slow or clumsy, it's going to be very difficult to get SEO off the ground. HTML elements (meta descriptions, title tags, and alternative text) should never be ignored when designing and implement an SEO marketing strategy.
