Keyword research is often the first step in any legitimate SEO strategy. We've tried to make it as concise and easy to understand as possible, and learning the basics of SEO is a vital first step in achieving your online business goals. We've consolidated all the resources you need to learn the fundamentals of SEO along with unique learning methods, homework lessons, and quizzes to test your knowledge. An SEO strategy is a plan for creating, optimizing and promoting content to improve its visibility in search engine results and attract more organic traffic to a website.
If you're doing SEO for a property that has a large content library, there's a good chance that some of that content is out of date. Of course, understanding SEO best practices and creating content that ranks is probably just as important. If you don't have a website, consider creating one, implementing your new SEO knowledge, and monitoring metrics. An essential part of SEO is knowing what's working (and what's not) and adjusting your approach as you go. Learning SEO can sometimes feel like learning another language, with all the jargon and industry terms you're expected to know.
Alternative text is the most important from an SEO standpoint: it describes the image both for visually impaired visitors and for crawlers (who can't “see” your image either). The world of search engine optimization is complex and constantly changing, but you can easily understand the basics and even a little knowledge of SEO can make a big difference. SEO, short for search engine optimization, is about helping search engines understand your content and helping users find your site and make a decision about whether they should visit it through a search engine.
