Every page or publication on a website must have an H1 header, which identifies the central concept or theme of the page, publication or product. This is by far one of the most important elements of SEO, so spend time creating the perfect header. Including SEO keywords in the meta title of your content is another important element to consider when optimizing your search.
While humans don't see the meta titles on the page while reading, web browsers display the meta titles in open tabs and search engines can display them on the search engine results page.
Along with the meta title attributes, the meta description attributes should include your SEO keywords.Like the meta title, a meta description isn't something a human sees on the web page. Search engines use it to understand the context of the page and can use it on the search engine results page. Pressable offers a managed WordPress hosting solution that is optimized for better WordPress performance, as well as 100% network uptime and industry-leading security powered by Jetpack Security. A faster and more reliable website will not only mean better SEO, but it will also provide a better user experience for more leads and revenue.
Your main keyword should be the main focus of the entire article, so the title and subsequent content should reflect that. You can't really write good content on two different topics, so you should only use one main keyword to drive overall content. Not only that, but intent is more important than ever in Google searches, so if a user expects to get a short answer to a keyword query and instead receives a full 2000 word guide, they'll recover quickly, as will your ability to rank. Secondary keywords are keywords that are complementary to the main one, but they are usually only slight variations. Usually, a main topic will include 3 to 5 main talking points, so it makes sense to use a handful of those secondary keywords.
These types of keywords also help maximize the efficiency of your SEO content. In most cases, it would be 3 to 8 in total, if you're writing content of 500 to 1000 words. This is divided into 1 main keyword, 1 to 3 secondary keywords, and 1 to 4 additional keywords. This gives you a good opportunity to start positioning one of them and, later on, you can even re-optimize your content based on what you are currently positioning at that time. Using more than 8 to 11 keywords (assuming you don't have content that's too long or extremely short) can be rubbish.
It's also incredibly difficult to naturally incorporate so many keywords for SEO into writing, and you really don't need to. This is one of the most basic ways to add keywords for SEO, but it's often overlooked. The meta description acts as a simple summary to describe what the content is about, so including the keyword in this summary helps Google to better filter the results. It's an effective way to attach 1 or 2 of your most important keywords to the part of the page that search engines show directly.
As a reminder, a meta description is a 160-character (or 20 to 25-word) description of what your page is about. This description is what usually appears below the page name and the URL when users search for a keyword phrase in search engines. This is an example of a meta description as it appears on search engine results pages (SERP). After the title, you should use H2s, H3, and H4 to help organize the additional headings of your article (more on this later).
While Google has a history of publicly minimizing organic ranking factors, such as headings, the truth is that they are important. We've tested hundreds of blogs on sites where the only change made to existing content was to optimize the headers and we've seen the rankings go up. HTML tags help Google to index a site quickly and, since headings should summarize the content to be followed, they carry more weight than the text of the paragraphs of a content. Many experts believe that Google gives more weight to the first 200 words of content.
The reason is that, usually, the first 100 to 200 words of an article are where a content writer sets out the introduction of what will be discussed. Since most readers only continue on an article if the introduction is good, it stands to reason that it can also be a ranking factor. Knowing that Google thoroughly analyzes the first 200 words of a blog post, it's very important to make sure you put the main keyword within the first sentence or paragraph, if possible, without sacrificing the quality of the content. In the same way, you should try to use at least one secondary keyword in the first 200 words (but not in the first sentence).
However, secondary and additional keywords should not appear in the article other than the primary keyword. Whatever your reference point for using your primary keyword in your content, decrease between 25 and 50% for secondary keywords and another 25% for additional keywords for SEO. This way you can maintain a healthy keyword structure that Google crawlers should be able to easily follow. Just as the introduction of an article is important for keyword classification because it establishes the framework of the content, it could be argued that the conclusion (or the last 200 words) is just as important, if not more important. For this reason, try to re-include the main keyword near the last or penultimate paragraph and, if possible, include a secondary keyword.
From an SEO standpoint, headers can be even more important. The HTML tags used to identify H1, H2s, H3, etc. are also ranking signals so that Google knows what is most important in the content. Adding keywords to content headings may be the best way to try to position multiple keywords.
The more content you have, the more headers you'll have. Depending on the intent of the key phrase, longer content may rank better than shorter content, or vice versa. Headings 1, or H1, are usually reserved only for the main title of the article. If you use multiple H1s in your content, you're basically asking Google to get confused. Instead, choose a single H1 as the title of your article with your main keyword included. Headings 2, or H2s, are where you can do most of the inserting of important keywords.
H2s are the headings that divide the main sections of your content and usually appear every two hundred words. For a 1000-word article, you can plan for 3 to 5 of these H2s. This is where you'll want to re-include the primary keyword in one of them and reserve the rest for the secondary keywords you're targeting. Headings 3, or H3, are used to help divide and list individual points in the main sections. You can find the H3s in the form of numbered lists or clarifying sections in an H2 heading.
This is another good place to put an instance of the header, but it's probably a better place for secondary keywords and any additional keywords you have. Optimizing these elements with keywords can improve your overall SEO and improve image search rankings. Getting high search rankings for your website requires the use of search engine optimization and, in particular, SEO keywords. By optimizing your website for search engines and converting visitors into potential customers, you create a winning marketing and SEO strategy. Dive into the art of on-page SEO and make small changes to optimize keywords and check if the results are favorable.
Not only do images help divide text and give it color, personality, and sex appeal, but they can also be a great opportunity to add SEO keywords to your website. So there you have it, basically everything you could want to know about how to use SEO keywords in your writing. Internal links are the superheroes of SEO and are a powerful SEO tool that website owners can use to create searchable content. There are cases where secondary keywords can outperform the primary keyword on a page, providing a great opportunity to update SEO content.
Search engines like Google recognize these words as fillers and use them without harm your SEO optimization. First, let's look at some useful facts about keywords in your SEO title tag (also known as a title meta tag). SEOs and content marketers have often talked about whether or not it is necessary to put the main keyword in the URL of the page and if this affects the ranking. If Google suspects that you're only using keywords for SEO and not for user intent, they'll penalize you.
It's easy to simply say “you need to add keywords for SEO”, but implementing them is a completely different matter. While it doesn't directly affect rankings, a well-crafted meta description can significantly influence CTR, which indirectly affects SEO.
