SEO and PPC combined contribute to 65% of traffic for most of our clients and more than 50% of conversions. When we work together, organic creates enormous long-term improvements for payments and vice versa. In addition, agencies specialized in SEO and PPC offer these services exclusively, avoiding the others in the process and further fueling the long war between organic and paid SERPs. Let's explore five ways in which SEO and PPC work together to improve your website ranking, increase your leads, and increase your revenues.
Here are five ways you can start organizing your SEO and PPC efforts to achieve your marketing and enrollment goals through search engine marketing. One of the most obvious differences between PPC and SEO is the different types of investments needed to be successful. As you've seen, there are several reasons to unite PPC and organic, from increasing visibility and search traffic to improving the relevance of content, and yet channels are still managed in isolation. The old adage “content is king” is still valid today, and many SEO strategies invest most of their time and effort into content.
With that said, it's not about SEO versus PPC, but rather that SEO and PPC can work together to improve your overall marketing plans. While both SEO and PPC aim to increase visibility and drive website traffic, each has unique features and benefits. In this area of SEO, time is often divided between creating new landing pages and optimizing existing ones (improving the visibility of existing rankings and taking advantage of new keyword opportunities as they arise). Let's see how SEO and PPC work together, affect each other, and examine some of the best practices for combining the two.
When you strategically use SEO and PPC advertising together, you can significantly improve visibility and generate high-quality leads for your college or university. A significant part of any SEO strategy should be devoted to routinely crawling your website and addressing any technical issue (which often requires the time and support of a web developer to resolve). PPC campaigns provide valuable data on keyword performance, ad text effectiveness, and audience behavior, which can serve as the basis for SEO strategies and vice versa. The time needed to achieve growth depends largely on the position and status of your website.
Without the right technical base to start with, an SEO campaign can take a long time to get off the ground, even if you have significant resources to invest in content. One of the most powerful aspects of SEO and PPC integration is the ability to collaborate on keyword strategies.
