SEO marketing is a type of digital marketing that optimizes web pages for search engines like Google, helping your target audience to find you more easily. SEO involves optimizing a website to improve its ranking on search engine results pages (SERPs), which can help increase your reach to potential customers and support your wider digital marketing efforts. By optimizing the content, structure, and technical aspects of your website, SEO helps improve your search engine rankings. Local SEO is the practice of optimizing a company's web presence online to improve its visibility in local organic search results.
Any business that has a physical location or operates in a particular geographic area can benefit from local SEO. Tracking key SEO metrics allows you to measure progress, identify trends, and refine your strategy over time. An example of SEO marketing is writing blog posts that target specific keywords relevant to the audience. Although social media engagement isn't a direct ranking factor, it does indirectly affect SEO by driving traffic and brand awareness. Whether you're planning SEO for a Shopify store or another website, here's an SEO checklist to help you get those search results up.
To create a strong off-page SEO strategy, businesses need to focus on key areas such as link building, domain authority, social signals, and local SEO. By generating more traffic and organic leads, SEO can contribute to the growth of a brand's revenues and results. SEO (search engine optimization) is the process of optimizing your website to rank higher in search engines such as Google, making it easier for customers to find you when they are looking for products, services or information. By constantly measuring and refining your approach to SEO, you can ensure consistent growth in rankings, traffic and conversions, making SEO a long-term asset for your business.
Keyword research and selection are closely related to content production and are critical to SEO marketing efforts. Consult the free technical checklist for technical website auditing to quickly check the technical SEO performance of your own website. While these formulas are very well kept, SEO experts have reverse-engineered them over time to develop best practices that help companies improve their visibility. SEO can help you increase your authority and credibility on the Internet, because the higher your website is in search engines, the more trust your company will have both for your target audience and for search engine crawlers.
