That's why relatively new trends are emerging, such as voice search, visual search and augmented reality. This is the future of SEO. But what does this have to do with the future of SEO? The future of SEO is just around the corner. The only caveat is that the technologies driving this future haven't reached their full potential (such as Google's AI).
Voice search, visual search and augmented reality aren't likely to replace text-based search anytime soon. But they will certainly make it difficult. The future of search engine optimization (SEO) is a topic of constant evolution and innovation in the digital landscape. As search engines like Google continue to refine their algorithms and user preferences evolve, staying at the forefront of SEO has become more challenging and exciting than ever. On the one hand, Google's integration of generative AI into searches will dramatically change the way users find information and will force companies to change their entire SEO strategy from start to finish.
Right now, most LLMs are training on the data they can find on the public Internet, which, let's face it, has been largely characterized by a quarter of a century of using Google and SEO to focus on surface content and core terms. On the other hand, many web analysts, SEO strategists, and writers are learning to harness AI to create stronger websites and more effective content. In this rapidly changing environment, understanding the trends, technologies and strategies that will shape the future of SEO is crucial for both companies and marketers. Pursuing a career in SEO can be a promising option, especially since it's one of the most in-demand careers in the field of digital marketing. Many websites try to be on the first page of search results, so companies must do good SEO to achieve this.
As a content creator with experience in the art of writing for SEO, I'm personally delighted with this evolution. Ultimately, SEO professionals will need to stay agile, continuously update their skills, and keep up with industry trends to thrive in this constantly evolving digital marketing discipline. As Aja Frost, director of global SEO growth at HubSpot, says: “Some members of the HubSpot SEO team, including myself, have access to the new AI-based instant beta version. Those of us who have been dedicated to SEO for some time have already lost count of the frequency with which the mainstream media have declared that “SEO is dead”.
This could have a big impact on the future of SEO in terms of shifting your focus from Google to Instagram, TikTok and other social platforms. So, now that you know what lies ahead for the future of SEO, let's look at some practical ways you can stay ahead of the curve. of the competition.
