SEO is a promising profession in 2025 because it gives you access to diverse opportunities. You can work internally, attract customers, and even start and grow your own business (using SEO). SEO sales representatives work with SEO or marketing agencies to sell search engine optimization services to other businesses and organizations. An SEO director, sometimes called an SEO manager, oversees all of a company's search engine optimization work, including keyword research, analysis of SEO performance, and project and content management.
You can choose between Introduction to Google SEO, Google SEO Fundamentals, Optimizing a website for Google Search, and advanced social and content tactics to optimize SEO. While some employers may prefer a bachelor's degree or other type of formal education, proven experience in SEO may be a more important skill when working as a consultant. For example, an SEO director may need a degree in business administration, while a technical SEO specialist may need a degree in computer science. A certification program or a specialization in SEO can help you learn the skills you need to succeed in an SEO position and demonstrate those skills to potential employers.
