So, does this type of SEO work? Yes?. It's a cost-effective marketing channel for generating tons of knowledge, traffic, and sales for your company. Yes, SEO is a little expensive, but the returns are worth it. Keep in mind that the average ranking of pages on the first page of Google is more than two years old. But that just means that having a little patience gives you a significant competitive advantage.
As statistics show, SEO is a great way to increase brand awareness, traffic, and sales revenue. Should you pay for the SEO services of a professional agency? If you find a reputable and experienced agency, SEO services are worth it. Put your numbers in the above formula and compare your answer with your SEO agency's quote to estimate your ROI. While potential customers are looking for your products or services online or solutions to the problems you solve, SEO is a valuable marketing strategy that can generate web traffic, leads and continuous sales for your business. That's why, for your SEO to work, it has to be SEO with content that shows your business (or solution).
Even if you do SEO internally, you'll have to pay the costs of hiring full-time, part-time, or contract employees to manage your SEO efforts. Local businesses and niche markets will continue to rely on traditional SEO tactics to reach their target audience. The best SEO companies have a lot of experience and resources, allowing them to provide you with results quickly and consistently. Although this is NOT the same thing as SEO, unfortunately there are many unscrupulous and self-proclaimed “SEO providers” who claim to help companies rank in Google search results, when in fact they are simply bidding on sponsored ads with a few keywords. For your followers, SEO is a solid strategy for building your brand, attracting more traffic and generating more high-quality leads and better ROI from your long-term marketing investment.
According to Think With Google, 76% of people who search to find a local supplier of a product or service will visit at least one local business on the same day, and 28% of those local searches result in a purchase. But how do you know if it's worth investing in SEO? Well, if people are looking for what you do or sell OR are looking for solutions to problems that you help solve, then SEO is probably a good investment. That's why working with outside SEO consultants “as needed” is the cost-effective option. Research shows that brands that implement SEO save up to 400% in advertising expenses and, at the same time, achieve the same level of traffic. Therefore, if you don't maintain your SEO efforts, your site will eventually lose relevance and its first place in search results.
A good indicator of whether an agency has good intentions or not is if they are in constant communication with you, trying to get your experience, business advice or general information about the industry before and during your SEO campaign. So, whether you decide to do your SEO yourself, hire an in-house SEO specialist or outsource it to someone, it always comes at a cost.
